With the rapid development of the world, in addition to the competition of strength, major enterprises soft power such as industry culture has also become a major factor in corporate competition.
Brand is the core value identification system of enterprise products, services and operating behaviors, and is the sum of customer experience related to products: from product quality, packaging, price, to logo design, advertising style, public relations strategy, to sales environment, All of these details, from sales tactics, service attitudes, employee behavior, to corporate social responsibility, media opinion, and public praise, will affect the consumer ’s understanding of a brand and ultimately his purchase decision.
However, many companies remain at a relatively low level of brand recognition. They do not add brand building to their development strategies and business strategies. They only consider short-term operating benefits and do not have the long-term awareness of brand building. They often think that R & D, technology, production, Sales is the foundation of an enterprise’s survival. The strong internal strength of the enterprise can form a certain brand influence, thus ignoring the importance of the brand.
It is undeniable that China has already emerged-a large number of world-class manufacturing companies, Huawei, Lenovo, Haier, ZTE, Hisense … But unfortunately, China still does not have a world-class brand with strong appeal and appeal .
Brand is so important, corporate identity is equivalent to a company’s face, it may determine the consumer’s first impression of the company. Therefore, the production of corporate logos must not be perfunctory.
Shenzhen JTT Precision Metal Co.,Ltd.is a comprehensive sign manufacturer specializing in sign development and production. Focusing on the sign industry, professionally providing high-quality nickel sheet thin labels, nickel sheet thick labels, stainless steel signs, etched signs, electroforming signs, electroplating 1ogo and other metal sign solutions to provide enterprises with high-quality sign production services.
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